Story led marketing films for That Graphic Design Guy, ThatDeveloperGuy and That Stupid Computer: painted worlds, a cartoon mystery and a small caped robot, each with something to say about being found online.
6 films + a teaser in two formats · Creative work by Joseph W. Anady
A widescreen brand film for That Graphic Design Guy. A designer’s late night sketch opens into a painted world of galleries, bridges and mountain halls, and the story ends as a finished, bound book.
01 · Marketing Videos
The World You Meant
A widescreen brand film for That Graphic Design Guy. A designer’s late night sketch opens into a painted world of galleries, bridges and mountain halls, and the story ends as a finished, bound book.
A widescreen ThatDeveloperGuy film told as a cartoon mystery. A team of young investigators follows the clues around a website nobody visits: broken links, missing trust signals and no search visibility. Then they rebuild it.
Read the transcript
Every day, good businesses disappear online. Not because they close their doors... but because nobody can find them.
When one vanished without a trace, four investigators followed the only clue left behind.
At the end of the road stood a website the world had forgotten.
INVESTIGATOR: This isn't just an old website. Something happened here.
Behind its front door was a homepage trapped in another decade.
WHISPER: Is anybody there?
The sign told the whole story. Zero visitors. Zero chances to make a connection.
No path through search, and barely a footprint left to follow.
Every room seemed to lead somewhere. None of them led where a customer needed to go.
Broken links. Missing images. Errors. The house was falling apart from the inside.
And the deeper they searched, the more the code seemed to fight back.
Even the most important pages had been scattered and lost.
Once, this place had been seen. Now its visibility lay buried under years of neglect.
LEADER: Everybody, get back!
Then, at last, they met the thing that had been hiding in the dark.
It tangled visitors in choices, hiding the answers they came to find.
It stole seconds from every page, and customers never got those seconds back.
Worst of all, it left strangers with no reason to trust what they found.
INVESTIGATOR: I know what this is.
The clues pointed to one answer. This wasn't a haunting. It was everything left unfinished.
STRATEGIST: Then let's build it right.
Unfinished things don't need another disguise. They need a plan.
First, they rebuilt the foundation. Structure, accessibility, performance, and reliability.
Then the scattered pages became an experience. Clear, beautiful, and made for real people.
And they gave every page a purpose, every answer a path, and every search a chance.
One by one, the systems came alive. Together, they became something stronger.
The first signs appeared. Pages opening, paths reconnecting, the signal finally breaking through.
INVESTIGATOR: It was never a ghost. It was neglect.
What haunted the site was never magic. It was neglect. And neglect could be undone.
With every correction, the shadows gave way. The same place became something entirely different.
The doors were open again. This time, the world could find its way in.
From local searches to real conversations, connections began reaching beyond the walls.
Visibility is not the finish line. What matters is whether the right people can reach you.
A better website is more than a brighter screen. It's a clearer way forward.
Because on the other side of every search, there's a person looking for an answer.
Some websites have mysteries. We solve them.
02 · Marketing Videos
The Case of the Invisible Website
A widescreen ThatDeveloperGuy film told as a cartoon mystery. A team of young investigators follows the clues around a website nobody visits: broken links, missing trust signals and no search visibility. Then they rebuild it.
A widescreen That Stupid Computer film set in a neon server city. A web builder in sunglasses takes apart a website nobody can find, rebuilds it and takes it live on launch night.
03 · Marketing Videos
Make the Internet Suck Less
A widescreen That Stupid Computer film set in a neon server city. A web builder in sunglasses takes apart a website nobody can find, rebuilds it and takes it live on launch night.
A vertical fantasy film for That Stupid Computer that opens with Part 1, The Machine of Light. Painted citadels, mountain passes and a glowing gateway lead to a cloaked knight with a computer for a head. This edition carries on screen captions.
04 · Marketing Videos
The World Before the Website
A vertical fantasy film for That Stupid Computer that opens with Part 1, The Machine of Light. Painted citadels, mountain passes and a glowing gateway lead to a cloaked knight with a computer for a head. This edition carries on screen captions.
A vertical That Stupid Computer adventure. A small caped robot travels through crystal mines and a fortress of 404 errors, broken builds and spam to a sunlit city in the sky.
Read the visual story
A small robot begins alone in a dark, neglected world. It follows a route toward a better website, passing the Lazy Code Dungeon, Slow Speed Mine, Ghosts of Bad Content and Lost Links Labyrinth. Storms, a shortcut trap and the Warden of Obscurity turn website problems into physical obstacles. The robot repairs the warden’s red warning panels and opens a fortress gate into sunlight. It climbs toward a golden beacon, becomes visible to the other characters and ends beside the film’s That Stupid Computer brand card. This fictional journey uses discovery as a visual metaphor; it does not document measured customer results.
05 · Marketing Videos
From Hidden to Hero
A vertical That Stupid Computer adventure. A small caped robot travels through crystal mines and a fortress of 404 errors, broken builds and spam to a sunlit city in the sky.
A vertical That Stupid Computer adventure. The caped robot crosses floating islands, a crystal mine and a lava fortress, past swinging traps, to a golden staircase.
06 · Marketing Videos
The Website Nobody Could Find
A vertical That Stupid Computer adventure. The caped robot crosses floating islands, a crystal mine and a lava fortress, past swinging traps, to a golden staircase.
The Brand Films collection brings together six films and a mystery teaser in two aspect ratios. The pieces use painted worlds, a cartoon mystery and a small caped computer character to tell stories for That Graphic Design Guy, ThatDeveloperGuy and That Stupid Computer.
Composition and presentation
Each film keeps its own format, duration and sound treatment. Widescreen work has room for broad environments, while the vertical films keep the character and action within a tall frame. Separate watch pages make each edition easy to find, link and compare without starting several videos at once.
What does the collection contain?
The collection contains The World You Meant, The Case of the Invisible Website, Make the Internet Suck Less, The World Before the Website, From Hidden to Hero, The Website Nobody Could Find, and the Mystery Teaser in widescreen and vertical formats.
How should I plan a similar marketing film?
Start with the audience, message, destination platform, screen shape and intended length. Decide whether the story needs dialogue, narration, music, sound effects or captions, then agree on review stages, rights and delivery formats before production.